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An arm reaches from the bottom left-hand corner to fill in a checklist. https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1610723024414-4WXEZDFXWDZS07N3JE3Y/111DFA42-736C-475E-8B28-3C70A5969064.jpeg Blog - How to Have a Happier January Snowy scene with drystone wall at sunset. https://www.stephaniehancox.com/blog/fivetranscreationexamples monthly 0.5 2021-02-08 https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1612646074257-XUHRQJBI938ZHC1XUHD3/pepsi.jpg Blog - 5 Transcreation Examples to Make You Smile or Cringe Corpse hand lifting Pepsi bottle https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1612645775144-8O2SHVFKMRKUIKY2NS6J/vacuum+cleaner.jpg Blog - 5 Transcreation Examples to Make You Smile or Cringe https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1612646010747-LG7WIREPY5JO5FLYX2NT/tools.jpg Blog - 5 Transcreation Examples to Make You Smile or Cringe A selection of tools https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1612643926181-WJWAOESOQ7E2UYSVV02S/Belinda+Contact+Box.jpg Blog - 5 Transcreation Examples to Make You Smile or Cringe https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1612643941344-GTMPV3J7LAO5INADZUPW/Stephanie+Contact+Box.jpg Blog - 5 Transcreation Examples to Make You Smile or Cringe https://www.stephaniehancox.com/blog/gender-inclusive-language-in-english-translation monthly 0.5 2021-03-22 https://www.stephaniehancox.com/blog/translating-humour-is-no-joke monthly 0.5 2021-05-10 https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1620307789517-TD55S4CHVNXDH8K4AQNP/Picture+1.png Blog - Translating Humour Is No Joke: 5 Ways to Handle Funny Business Darth Vader shaking his fist. https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1620298983816-BAP3200LWUKMUQYA9QAF/Picture+3.png Blog - Translating Humour Is No Joke: 5 Ways to Handle Funny Business - 3. No Pun Intended A while back, I was translating a blog post about moss and it was all going great until I got to the final sentence: “Ohne Moos nix los.” [literal meaning: “Without moss, nothing goes”]. This is a German idiom based around the fact that “Moos” is slang for “money”. It’s basically the German way of saying, “Money makes the world go round”, and the author had clearly used it because it’s a pun involving the word “moss”. The problem: there are no moss-related money proverbs in English (that I know of anyway). So, what do you do? Well, once you’ve finished crying (just kidding!), you’ve got to decide what’s more important – the reference to money or the reference to moss. Since in this case the article was about moss (and why it’s a good thing), it was an easy choice. I spent a while googling moss puns before settling on “Remember: moss has a way of growing on you”. Problem solved. https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1620307157851-Y4V8PMF9637LX9S2ZWEC/Picture+8.png Blog - Translating Humour Is No Joke: 5 Ways to Handle Funny Business https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1620307061555-4JN5RZTNI57D05UCAAPB/Picture+7.png Blog - Translating Humour Is No Joke: 5 Ways to Handle Funny Business https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1620300473769-NZXK0P1BN7RZ2LE9TV9V/Picture+6.png Blog - Translating Humour Is No Joke: 5 Ways to Handle Funny Business Screenshot from phrasen.com https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1620300232231-EPXNXTKESTC479NUJS84/Picture+5.png Blog - Translating Humour Is No Joke: 5 Ways to Handle Funny Business A horse resting its head on a bar while a bartender serves him a drink. https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1620299572268-4TPPSBKWCW8N3CCXMZ9K/Picture+4.png Blog - Translating Humour Is No Joke: 5 Ways to Handle Funny Business JD from Scrubs telling a joke in the staff canteen. https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1620298722711-JF5K7QOJFTQADK21E4WH/Picture+2.png Blog - Translating Humour Is No Joke: 5 Ways to Handle Funny Business - 2. Is It a Bin or a Child? If only things were always that easy. Recently, I was translating a blog post and the author was talking about emptying her bins after dropping her son off at school. She joked that “he” was always excited to slip through her fingers and then added: “ich überlasse jetzt Deiner Fantasie, ob mit "er" der Jüngste oder der Eimer gemeint ist” [literal translation: “I’ll leave it up to you to imagine if “he” refers to my son or the bin”]. Now obviously, this doesn’t make a lot of sense in English. Since English doesn’t have grammatical gender, “he” could only ever be a reference to her son (unless you’re somebody who likes to treat all your household objects as if they’re people – no judgement). This is one of those situations where you’re forced to either let the joke go, over-explain it (which not only makes it less funny, but also draws attention to the fact that the post is a translation), or think of an alternative. https://www.stephaniehancox.com/blog/creative-copy-5-tips-for-writing-educational-content monthly 0.5 2023-07-25 https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/9e8ce131-0dd7-4fcf-8a62-917205a4f09c/joseph-barrientos-4qSb_FWhHKs-unsplash.jpg Blog - Creative Copy: 5 Tips for Writing Educational Content - Make it stand out Photo by Joseph Barrientos on Unsplash https://images.squarespace-cdn.com/content/v1/5edf871fb7f46c6d49263ec3/1d322777-5980-43b3-8dd0-64f607581538/muhammad-daudy-4eeG4Mn0HVY-unsplash.jpg Blog - Creative Copy: 5 Tips for Writing Educational Content - 5. Be careful about what you assume One of the things that really helped me to improve the content I created as part of my recent project, was working with an editor who didn’t know German grammar. The number of times she would pull me up for using a term or concept I hadn’t explained properly was very revealing. When you know a topic well, it’s easy to make assumptions about what people already know. Watch out for this! It's also important to remember that repetition helps people to learn. Especially if you’re working on a long course or a book, for example, don’t be afraid to keep reminding your audience of key terms and concepts. 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Watch your tone Tone of voice is, of course, important no matter what your copy is about, but you’re striking a particularly delicate balance when it comes to educational content. Keep the age of your target audience in mind: if you’re educating adults, you need to keep your tone clear and simple without coming across as condescending. It’s also a good idea to make things fun! Obviously, this might not be appropriate in every context, but if the situation allows, why not inject a bit of humour into the mix? 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